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Unlocking Performance: Are Rivian's Paid Upgrades a Game Changer or a Paywall?

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Topic review: Unlocking Performance: Are Rivian's Paid Upgrades a Game Changer or a Paywall? Expand view

Unlocking Performance: Are Rivian's Paid Upgrades a Game Changer or a Paywall?

by Teslaguy » Mon Mar 03, 2025 4:55 pm
With Rivian's recent announcement about offering paid over-the-air upgrades for range and performance, it raises some interesting questions about the future of vehicle ownership and software monetization in the EV market. As Tesla enthusiasts, how do you feel about the idea of unlocking features post-purchase? Do you think this model could become a standard practice across all automakers, including Tesla?

Additionally, what are your thoughts on the balance between providing flexibility for upgrades and the potential frustration of having to pay for features that may already be present in the vehicle? Would you be willing to pay for such upgrades, or do you believe that all features should be included at the time of purchase? Let's dive into this debate!
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