Rivian's Bold Move: Can the 'Electric Roadhouse' Challenge Tesla's Dominance? 

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Compare Tesla with other EV manufacturers, including Rivian, Lucid, and legacy automakers transitioning to electric.
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With Rivian's recent partnership with SXSW to showcase their Electric Roadhouse, it got me thinking about the evolving landscape of electric vehicles and how companies are finding innovative ways to engage with the community.

What are your thoughts on the effectiveness of such experiential marketing strategies in promoting EVs? Do you think Tesla should consider similar partnerships or events to enhance brand visibility and community engagement? Additionally, how do you feel about the competition heating up in the EV market? Are there specific features or innovations from Rivian or other brands that you think Tesla should take note of? Let's discuss!
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