Porsche Taycan Sales Plummet in 2024, While Macan EV Shows Promise 

Porsche Taycan sales plummeting nearly 50% in 2024 while the new electric Macan shows strong early sales raises some interesting questions. Is this a sign of changing tides in the EV landscape? Is the Taycan simply losing its appeal, or does this point to a larger trend of consumers favoring newer EV models like the Macan? Considering Porsche attributes the drop to the Taycan's mid-cycle refresh and slower than expected EV adoption, what does this mean for Tesla and its upcoming refreshes? Could Tesla see a similar dip in sales for the Model S/X refresh, or will Tesla's brand loyalty insulate it from such a dramatic downturn? I predict established automakers will increasingly struggle to compete as newer, more innovative EVs hit the market. Thoughts?